Halaman Data Jurnal
| Judul Jurnal | PENGARUH PENGGUNAAN MEDIA SOSIAL (INSTAGRAM DAN FACEBOOK) TERHADAP PROMOSI PEMASARAN PADA JASA PENGIRIMAN BARANG JNE EXPRESS LUBUK LINGGAU |
|---|---|
| Nama Lengkap | Riski Amelia |
| Nama Pembimbing 1 | Dr.Dheo Rimbano,SE.,m.Si |
| Nama Pembimbing 2 | M.Effendi,SE.,m.si |
| Abstrak Jurnal | This research is entitled "The Influence of Social Media Use (Instagram And Facebook) Towards Marketing Promotion At JNE Express Lubuk Linggau Freight Forwarding Service". This study aims to determine how the influence of the use of social media (Instagram and Facebook) on the marketing promotion of the JNE express Lubuklinggau freight forwarder. This research uses a descriptive type of research with a quantitative approach. The variables of this study consisted of the use of Instagram social media (variable X1), use of social media Facebook (variable X2) and marketing promotion (Y). Data obtained through the distribution of questionnaires using a Likert scale. The population in this study are JNE Lubuklinggau customers who use social media Instagram and Facebook. The sample is 91 people who live in Lubuklinggau. The data analysis technique was carried out by descriptive statistical analysis and inferential statistical analysis. The results of the study indicate that the use of Instagr |
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